Retailers aim to smash four-day weekend sales records

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Retailers aim to smash four-day weekend sales records

Shoppers lined up at stores and flocked to their computer screens in search of bargains on Black Friday, putting the retail industry on track for what it hopes will become a record sales weekend.

Shoppers appeared ready to open their wallets, buoyed by a generally strong economy and rising stock market. And major store chains did their part, offering dramatic discounts on their traffic-building “doorbuster” opening specials.

BUSINESS

Retailers aim to smash four-day weekend sales records

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Shoppers lined up at stores and flocked to their computer screens in search of bargains on Black Friday, putting the retail industry on track for what it hopes will become a record sales weekend.

Shoppers appeared ready to open their wallets, buoyed by a generally strong economy and rising stock market. And major store chains did their part, offering dramatic discounts on their traffic-building “doorbuster” opening specials.

Jill Mayer, in Burlington to visit her husband’s family, attempted to capture her rambunctious son …more
Nicole DeSmet, Burlington (Vt.) Free Press

As a result, shopping center operator JLL says 73% of the 15 of its malls surveyed were reporting sales that were equal to or better than last year. And online sales looked even more vigorous. Black Friday sales online are expected to surpass $3 billion for the first time ever, Adobe Digital Insights said, hitting $3.05 billion in online revenue, up 11.3% over last year. With Thanksgiving Day sales added in, consumer online spending is expected to approach $5 Billion, an 11.4% increase over 2015, Adobe said.

Sales generated from smartphones and other mobile devices alone will top $1 billion for the first time, Adobe said. Walmart and Target said 60% of their online orders came from mobile.

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