Distribution channels are also known as ‘Sales channels’. The term distribution channel describes the distribution (sale) of a product or service (service provision) to the ultimate purchaser. Frequently, these are a consumer, so mainly distribution channels (see also distribution policies ) are subject to constant change. A changed buying behavior brings companies to market their products and services in various ways.
Marketing methods and mechanisms must be continuously reviewed, analyzed the target audience and the prices are restated. The example of the mail order shows how quickly earlier buyer target groups perceive other sales channels. Here companies are forced to the permeability of the market continue to ensure, so that the audience can still be achieved.
In new sales channels to show other cost structures, ask the company before the test. Frequently, therefore, by a change in the product or related services associated with a new sales channel.